The third and final option I would like to present for Live and Let Live Farm is to start a blog. This is a recommendation I feel that I can stand behind because for one, it is free, and for another, it is highly interactive.
Blogs can be a great way to share stories and to collaborate with other organizations. As you can see by the first post on this blog regarding the care of rabbits, it can also be a place to put useful information. A blog could be created regarding the care of horses, and when inquiries are sent in or information about adoptable horses is posted, a link to the blog could be added easily.
Another benefit of blogs is the capacity to include interaction from readers. With Blogger, you can easily input polls and ask your readers to participate. You can also ask them to add their adoption stories and tips in the comment section. If you have a volunteer who wants to share a story, you could ask him or her to do a "guest post" on your blog. This is a great way to get your message out and share your stories!
A blog is free with Blogger, however, you do need to consider the time required. A bi-weekly posting should be sufficient, and taking one to two hours to create the post is not unheard of. Tracking is easy with Blogger, and you can get vital information on who is reading your blog and use that to help tailor your posts.
Overall, I have presented you with three easy and inexpensive options to improve your (already great!) web marketing mix that will promote interaction with your users. I hope that you consider using one of these options, and feel free to reach out to me with questions or for help!
Thank you for reading!
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