Live and Let Live Farm already has a great base in social marketing with Facebook. However, with all the platforms that are available in social media today, expansion to Twitter and Instagram is a free and easy way to get customers involved.
Since our goal is generally to increase adoptions, donations, and volunteers, getting people involved and creating dynamic conversation and content is essential. Utilizing the pre-existing Facebook user base of about 2,500 users, you can encourage users to start sharing their experiences through Twitter and Instagram.
One option is to ask users to share their adoption story and use hash tag #LiveLetLiveFarm, or to alternately use the same hash tag to let their friends know that they are volunteering. Here is a possible sample post that could be used on Facebook:
Hello friends! We would love to hear about your experience adopting pets from us, or your volunteer experiences! Share them with us on Twitter using #LiveLetLiveFarm!
Another option for social media is to encourage the use of Instagram. The farm could consider using it to photograph the animals, events, and volunteers. Live and Let Live Farm already takes wonderful photos of their animals, this is just another great option to spread the word. Then, encouraging users to tag their own photos of the farm with #LiveLetLiveFarm will encourage activity and conversation. Here is an example post that could be used on Facebook:
Hey everyone! Did you know that we're on Instagram? Check us out at (include link) and share your photos with us using #LiveLetLiveFarm! We'd love to see your pictures of the farm!
I think that just a little bit of time dedicated to monitoring these two sites will create lots of interest in the farm. I would say dedicating an hour two days a week to Twitter and Instagram would be sufficient to monitor and provide responses with an appropriate amount of time. The best part of these services is that they are free!
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