Option #2 for expanding web marketing mix- E-mail newsletters

A great option for Live and Let Live to keep in touch with their regular user base is to offer an e-mail newsletter. This can be a very interactive tool and can help spread more detailed news about the farm without constant posting on social media.

Newsletters can be created from scratch and sent out to a customer base, or created using a service such as Constant Contact. Constant Contact is a pay service, but the fees are reasonable. Here is a screen shot of an example of a Constant Contact e-mail:

This e-mail took about a half hour to create using content from the website and Facebook page, and encourages volunteers to come to farm, and encourages adoptions. It is a simple idea that could be sent out less frequently than a newsletter. A newsletter could ideally be a bi-weekly or monthly send out. 

Options for a newsletter could include: new animals at the farm, new funds needed (i.e. need a new truck), new items received and thank you's for donations, a monthly featured adoption story submitted by a user, and a calendar of events.